B2B Services
Lead attribution for B2B service businesses
Know which channels drive your consultation requests and qualified enquiries.
The problem
B2B service sales cycles are long. A prospect might find you through a Google search, read a case study, then come back weeks later via a LinkedIn ad to book a consultation. Without attribution, you credit the last click and miss what actually introduced them.
How SourceTag helps
SourceTag captures both first contact and last contact attribution. You see what introduced the prospect AND what brought them back to convert. Both are included in every form submission and flow straight into your CRM.
Real examples
A consultation request that started with a Google search (first contact: Organic Search) and converted via a LinkedIn ad (last contact: Paid Social)
An enquiry from a referral partner's website
A contact form submission from a Google Ads campaign targeting a competitor name
Channels that matter for b2b services
SourceTag categorises traffic into these channels automatically based on UTM parameters, click IDs, and referrer data. You can customise the channel rules to match your reporting needs.
Frequently asked questions
Yes. SourceTag works with WordPress, Webflow, Squarespace, Wix, Shopify, and any platform that supports adding a script tag.
SourceTag works with Gravity Forms, WPForms, Contact Form 7, HubSpot Forms, Typeform, JotForm, and any form builder that supports hidden fields.
Most users are set up in under 10 minutes. Install the script, add hidden fields to your forms, and test.
No. SourceTag only counts submissions (a number per month). The attribution data stays in the visitor's browser cookie and flows into your forms. We never see it.
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