Real Estate
Lead attribution for real estate
Track which channels drive your property enquiries and listing leads.
The problem
You advertise on property portals, run Google Ads, post on social media, and maintain a website. But when an enquiry comes in, you rarely know which channel actually drove it.
How SourceTag helps
SourceTag captures the source of every website enquiry. Whether someone found you through a Google Ad, an organic search, or a social media post, the attribution data flows into your CRM alongside the lead details.
Real examples
A buyer enquiry from a Google Ads campaign targeting "houses for sale in Wellington"
A vendor lead from an SEO-optimised suburb page
A referral from a mortgage broker's website
Channels that matter for real estate
SourceTag categorises traffic into these channels automatically based on UTM parameters, click IDs, and referrer data. You can customise the channel rules to match your reporting needs.
Frequently asked questions
Yes. SourceTag works with WordPress, Webflow, Squarespace, Wix, Shopify, and any platform that supports adding a script tag.
SourceTag works with Gravity Forms, WPForms, Contact Form 7, HubSpot Forms, Typeform, JotForm, and any form builder that supports hidden fields.
Most users are set up in under 10 minutes. Install the script, add hidden fields to your forms, and test.
No. SourceTag only counts submissions (a number per month). The attribution data stays in the visitor's browser cookie and flows into your forms. We never see it.
Start tracking your leads today
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