Law Firms
Lead attribution for law firms
Know which marketing channels bring in your best cases.
The problem
Law firm marketing is expensive. You spend on Google Ads, SEO, and directory listings, but when a potential client fills out your contact form or books a consultation, you have no idea which channel brought them in.
How SourceTag helps
SourceTag captures the marketing source of every enquiry. When someone submits your contact form, the attribution data (channel, campaign, keyword, landing page) is included alongside their details. You can see which channels drive real enquiries, not just website visits.
Real examples
A personal injury enquiry came from a Google Ads campaign targeting "accident lawyer Auckland"
A commercial law lead found you through organic search on a blog post about employment law
A referral from a partner firm's website
Channels that matter for law firms
SourceTag categorises traffic into these channels automatically based on UTM parameters, click IDs, and referrer data. You can customise the channel rules to match your reporting needs.
Frequently asked questions
Yes. SourceTag works with WordPress, Webflow, Squarespace, Wix, Shopify, and any platform that supports adding a script tag.
SourceTag works with Gravity Forms, WPForms, Contact Form 7, HubSpot Forms, Typeform, JotForm, and any form builder that supports hidden fields.
Most users are set up in under 10 minutes. Install the script, add hidden fields to your forms, and test.
No. SourceTag only counts submissions (a number per month). The attribution data stays in the visitor's browser cookie and flows into your forms. We never see it.
Start tracking your leads today
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