Marketing Agencies
Lead attribution for marketing agencies
Track which channels drive leads for each client. Report on what actually works.
The problem
Your clients ask "where are my leads coming from?" and you point to Google Analytics traffic numbers. But traffic is not leads. You need to connect specific form submissions to specific campaigns and channels.
How SourceTag helps
SourceTag tracks attribution per site. Each client gets their own site with configurable channels. You see exactly which campaigns generate form submissions, not just clicks. Report on real lead sources, not pageview estimates.
Real examples
A client asks which Google Ads campaign generated the most enquiries last month
You need to prove that your SEO work is driving leads, not just rankings
A client wants to know if their Facebook ads are generating real enquiries or just traffic
Channels that matter for marketing agencies
SourceTag categorises traffic into these channels automatically based on UTM parameters, click IDs, and referrer data. You can customise the channel rules to match your reporting needs.
Frequently asked questions
Yes. SourceTag works with WordPress, Webflow, Squarespace, Wix, Shopify, and any platform that supports adding a script tag.
SourceTag works with Gravity Forms, WPForms, Contact Form 7, HubSpot Forms, Typeform, JotForm, and any form builder that supports hidden fields.
Most users are set up in under 10 minutes. Install the script, add hidden fields to your forms, and test.
No. SourceTag only counts submissions (a number per month). The attribution data stays in the visitor's browser cookie and flows into your forms. We never see it.
Start tracking your leads today
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