Blog
Practical guides on lead attribution, UTM tracking, and marketing measurement.
First-Touch vs Last-Touch Attribution: Which One Should You Use?
First-touch attribution credits the channel that introduced a lead. Last-touch credits the channel that converted them. Here's when to use each, and why you probably want both.
What Are UTM Parameters? A Practical Guide
UTM parameters are tags you add to URLs to track where your traffic comes from. Here's how they work, when to use them, and how to set them up properly.