WordPress
Lead attribution for WordPress
Track exactly which marketing channels drive form submissions on your WordPress site.
The problem
WordPress tells you someone submitted a form, but not how they found your site. You're spending money on marketing but can't connect submissions back to specific campaigns or channels.
How to set it up
Add SourceTag's script to your WordPress site via the WordPress plugin (or paste in your theme header). It captures attribution data and populates hidden fields in your forms when a visitor submits.
Copy your script tag
From the SourceTag dashboard, copy the one-line script tag for your site.
Add to WordPress
In WordPress, go to the WordPress plugin (or paste in your theme header) and paste the script tag.
Add hidden fields to your forms
Add hidden fields to your forms for the SourceTag data. See your form builder's setup guide.
Test
Visit your site with UTM parameters and submit a form to verify.
Frequently asked questions
Yes. SourceTag works with WordPress to capture UTM parameters, click IDs, referrer data, and more in your form submissions.
You need to add hidden fields to your forms for the SourceTag data. The script then populates those fields automatically when a visitor submits.
Most users are up and running in under 10 minutes. Install the script, add hidden fields, and test.
Channel, source, campaign, keyword, ad content, landing page, click IDs, visit count, days to conversion, and device type. Both first contact and last contact.
Related integrations
Start tracking your leads today
14-day free trial. No credit card required to start. Set up in under 5 minutes.