Formidable Forms
UTM tracking for Formidable Forms
Capture marketing attribution data in every Formidable Forms submission.
The problem
Formidable Forms captures what people type into your forms, but not how they found you. You're missing the marketing data that tells you which channels actually drive leads.
How to set it up
Add hidden fields to your Formidable Forms forms. SourceTag's script finds those fields and populates them with attribution data when a visitor submits. Channel, source, campaign, click IDs, and landing page all flow through automatically.
Install SourceTag on your site
Install the SourceTag WordPress plugin and enter your Site ID.
Add hidden fields to your Formidable Forms form
In Formidable Forms, add hidden fields named st_fc_channel, st_fc_detail_1, st_fc_detail_2, etc. See the full field list in your SourceTag dashboard.
Submit a test form
Visit your site with ?utm_source=test&utm_medium=cpc and submit a form. Check the submission for attribution data.
Frequently asked questions
Yes. SourceTag works with Formidable Forms to capture UTM parameters, click IDs, referrer data, and more in your form submissions.
You need to add hidden fields to your forms for the SourceTag data. The script then populates those fields automatically when a visitor submits.
Most users are up and running in under 10 minutes. Install the script, add hidden fields, and test.
Channel, source, campaign, keyword, ad content, landing page, click IDs, visit count, days to conversion, and device type. Both first contact and last contact.
Related integrations
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