Transparent pricing, no surprises
Every feature on every plan. Choose based on how many form submissions you track per month.
Starter
- Up to 100 submissions per month
- First contact + last contact attribution
- Configurable channel rules
- All 20+ data fields included
Growth
- Up to 500 submissions per month
- First contact + last contact attribution
- Configurable channel rules
- All 20+ data fields included
Pro
- Unlimited submissions
- First contact + last contact attribution
- Configurable channel rules
- All 20+ data fields included
14-day free trial on all plans. No credit card required.
Included on every plan
Configurable channel rules
11 defaults based on GA4. Reorder, disable, extend, or add your own custom channels.
First contact + last contact
Both touchpoints captured in every submission. See what introduced them and what converted them.
Smart lead source summaries
Channel, source, campaign, and keyword auto-populated based on channel type. No manual mapping.
Paid ad click ID capture
gclid, fbclid, msclkid, gbraid, wbraid. Link leads back to the exact ad.
80+ search engines, 70+ social networks
Maintained by us. Google country variants, regional engines, Bluesky, Threads, and more.
Works with 60+ form builders
Gravity Forms, WPForms, HubSpot, Typeform, JotForm, Klaviyo, and more. Dynamic form detection.
WordPress plugin
One-click install. Server-side cookies for 400-day persistence in Safari and privacy-focused browsers.
JavaScript API
Read attribution data programmatically for SPAs, social login, and custom flows.
Custom URL parameters
Capture any URL parameter alongside the standard attribution data.
Add-on
White-glove setup
We'll set up SourceTag on your site, configure your forms (up to 2 included), and verify data is flowing into your CRM correctly.
Money-back guarantee if we can't get it working.
Frequently asked questions
No, but we offer a 14-day free trial on all plans so you can test everything before committing. No credit card required to start.
A submission is counted each time a visitor successfully submits a form on your site where the SourceTag script is installed.
We'll show a warning in your dashboard, but your script keeps working. We never cut off your attribution tracking mid-month.
You'll be prompted to choose a plan. If you don't subscribe, your sites will be paused but your configuration is preserved.
Yes, at any time from the billing page. Changes take effect immediately with proration.
Yes. Pay annually and get 1 month free on any plan. You can switch between monthly and annual billing at any time.
By top-level domain. All subdomains under the same domain count as a single site. So yoursite.com, blog.yoursite.com, and shop.yoursite.com are all one site.
No. We only track a submission count (a number per month). The attribution data stays in the visitor's browser cookie and is passed into your forms. We never see the actual form data.
We'll configure SourceTag on your site, add hidden fields to your forms, set up your CRM custom fields, and verify data is flowing correctly. If we can't get it working, you get a full refund.
Start tracking your leads today
14-day free trial. No credit card required to start. Set up in under 5 minutes.