Cal.com
Lead attribution for Cal.com
Track which channels drive your bookings.
The problem
Cal.com handles scheduling but doesn't track marketing attribution. You don't know which campaigns drive bookings.
How to set it up
Install SourceTag on the page where Cal.com is embedded. Add hidden fields to capture attribution data alongside the booking.
Install SourceTag
Add the script tag to your site.
Add hidden fields
Configure hidden fields in Cal.com for the SourceTag data.
Test
Book a test appointment with UTM parameters in the URL.
Frequently asked questions
Yes. SourceTag works with Cal.com to capture UTM parameters, click IDs, referrer data, and more in your form submissions.
You need to add hidden fields to your forms for the SourceTag data. The script then populates those fields automatically when a visitor submits.
Most users are up and running in under 10 minutes. Install the script, add hidden fields, and test.
Channel, source, campaign, keyword, ad content, landing page, click IDs, visit count, days to conversion, and device type. Both first contact and last contact.
Related integrations
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