Drift
Attribution data for Drift
Track which channels drive chat conversations.
The problem
Drift captures conversations but not which campaign drove the visitor.
How to set it up
Use SourceTag's JavaScript API to pass attribution data into Drift contact attributes.
Install SourceTag
Add the script tag to your site.
Pass data to Drift
Use the JS API to set Drift contact attributes with attribution data.
View in Drift
Check contact profiles for attribution data.
Frequently asked questions
Yes. SourceTag works with Drift to capture UTM parameters, click IDs, referrer data, and more in your form submissions.
You need to add hidden fields to your forms for the SourceTag data. The script then populates those fields automatically when a visitor submits.
Most users are up and running in under 10 minutes. Install the script, add hidden fields, and test.
Channel, source, campaign, keyword, ad content, landing page, click IDs, visit count, days to conversion, and device type. Both first contact and last contact.
Related integrations
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