Intercom
Attribution data for Intercom
Know which marketing channel brought each chat conversation.
The problem
Intercom shows you conversations but not which marketing channel drove the visitor to your site.
How to set it up
SourceTag exposes attribution data via the JavaScript API (window.__sourcetag). Use Intercom's custom attributes to pass attribution data into conversation records.
Install SourceTag
Add the script tag to your site.
Pass data to Intercom
Use the JS API to read SourceTag data and set Intercom custom attributes.
View in Intercom
Check conversation records for the attribution custom attributes.
Frequently asked questions
Yes. SourceTag works with Intercom to capture UTM parameters, click IDs, referrer data, and more in your form submissions.
You need to add hidden fields to your forms for the SourceTag data. The script then populates those fields automatically when a visitor submits.
Most users are up and running in under 10 minutes. Install the script, add hidden fields, and test.
Channel, source, campaign, keyword, ad content, landing page, click IDs, visit count, days to conversion, and device type. Both first contact and last contact.
Related integrations
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