Comparison
SourceTag vs Attributer
Both tools capture UTM data and populate form fields. Here's what's different.
Attributer is a solid tool that pioneered the hidden-field approach to lead attribution. SourceTag builds on that same model but adds configurability. Something Attributer doesn't offer. If you've been using Attributer and wished you could customise the channel rules or field names, SourceTag is worth a look.
| Feature | SourceTag | Attributer |
|---|---|---|
| Channel categorisation | Configurable - add, remove, reorder, rename channels | Fixed 10 channels, no customisation |
| Attribution model | First-touch + last-touch (both captured) | First-touch only |
| Field names | Fully configurable per channel | Fixed: Channel, Channel Drilldown 1-4 |
| Click ID fields | Dedicated fields for gclid, fbclid, msclkid | Not exposed as separate fields |
| Script size | ~5KB | ~312KB |
| Cookie persistence | WordPress plugin (400-day server cookies for Safari and privacy browsers) | JavaScript only (7-day in Safari/Brave) |
| Free tier | Yes (limited) | Yes (10 leads/month) |
| Starting price | From $39/month | From $49/month |
| Configuration UI | Full settings dashboard | Minimal (cookie name + custom fields only) |
Why choose SourceTag
- Configurable channel rules - match your own reporting categories
- Both first-touch and last-touch attribution captured
- Custom field names that match your CRM structure
- 60x smaller script (5KB vs 312KB)
- Lower starting price ($39 vs $49/month)
- WordPress plugin with 400-day cookie persistence for Safari and privacy browsers
Who is each tool best for?
Agencies and businesses that need configurable channel rules, first-touch + last-touch attribution, or custom field names. If Attributer's fixed channels and field names work for you, it's a fine tool. But if you need more control, SourceTag gives you that.
Frequently asked questions
Yes. Install the SourceTag script, add hidden fields to your forms, and remove the Attributer code. Your new form submissions will include SourceTag attribution data.
Yes. 14-day free trial on all plans. No credit card required.
SourceTag works with Gravity Forms, WPForms, Contact Form 7, HubSpot Forms, Typeform, and any form builder that supports hidden fields.
Start tracking your leads today
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