Education
Lead attribution for education providers
Track which channels drive course enquiries and enrolments.
The problem
Education marketing spans Google Ads, social media, open days, and referrals. When a prospective student fills out an enquiry form, you rarely know which channel sparked their interest.
How SourceTag helps
SourceTag captures the marketing source of every enquiry. See which campaigns drive course enquiries, which landing pages convert best, and which channels deliver the most prospective students.
Real examples
A course enquiry from a Google Ads campaign
A prospective student who found you through organic search for a specific qualification
An enquiry from a Facebook ad targeting career changers
Channels that matter for education
SourceTag categorises traffic into these channels automatically based on UTM parameters, click IDs, and referrer data. You can customise the channel rules to match your reporting needs.
Frequently asked questions
Yes. SourceTag works with WordPress, Webflow, Squarespace, Wix, Shopify, and any platform that supports adding a script tag.
SourceTag works with Gravity Forms, WPForms, Contact Form 7, HubSpot Forms, Typeform, JotForm, and any form builder that supports hidden fields.
Most users are set up in under 10 minutes. Install the script, add hidden fields to your forms, and test.
No. SourceTag only counts submissions (a number per month). The attribution data stays in the visitor's browser cookie and flows into your forms. We never see it.
Start tracking your leads today
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