SourceTag

Installation

Install SourceTag on Instapage

Add SourceTag’s tracking script to your Instapage landing pages using the custom code settings. Track exactly which campaigns and sources drive your landing page conversions.

Step 1: Copy your script tag

In your SourceTag dashboard, go to your site’s detail page and copy the script tag. It looks like:

<script src="https://cdn.sourcetag.io/scripts/YOUR_SITE_ID/st.js" async></script>

Step 2: Add to Instapage

  1. Open your landing page in the Instapage builder
  2. Go to Settings for the page
  3. Open the HTML/CSS section (sometimes called “Custom Code”)
  4. Paste the script tag into the Head section
  5. Save

Step 3: Publish

Publish (or republish) your landing page. The tracking script is now active.

Step 4: Test

Visit your landing page with UTM parameters:

https://yourpage.instapage.com/?utm_source=test&utm_medium=cpc&utm_campaign=instapage-test

Submit the form on your landing page and check wherever your submissions are received. The submission should include hidden fields with attribution data.

Notes

  • The script works with Instapage’s built-in form elements. Hidden fields are added automatically.
  • Instapage pages are typically single-page landing pages, so the script captures attribution data and attaches it to the form on the same page.
  • If you’re using Instapage’s built-in integrations to send leads to a CRM or email platform, the attribution hidden fields will be included in the submission data.
  • Browser cookies are limited to 7 days on Instapage (no server-side cookie option available for Instapage pages currently).