SourceTag

Installation

Install SourceTag on Kentico

Add SourceTag’s tracking script to your Kentico site by editing your master page template or using the built-in script management features.

Step 1: Copy your script tag

In your SourceTag dashboard, go to your site’s detail page and copy the script tag. It looks like:

<script src="https://cdn.sourcetag.io/scripts/YOUR_SITE_ID/st.js" async></script>

Step 2: Add to Kentico

Option A: Master page template

  1. In the Kentico admin, navigate to your site’s master page or layout template
  2. Open the template for editing
  3. Paste the script tag just before the closing </head> tag
  4. Save the template

This ensures the script loads on every page that uses the master template.

Option B: Header script injection

Depending on your Kentico version, you may have a dedicated area for adding scripts to the page header:

  1. Go to your site’s settings in the Kentico admin
  2. Look for the custom header scripts or HTML head section
  3. Paste the script tag
  4. Save

Check your Kentico version’s documentation for the exact location, as this varies between Kentico CMS, Kentico Xperience, and Kentico Xperience by Kentico.

Step 3: Test

Visit your site with UTM parameters:

https://yoursite.com/?utm_source=test&utm_medium=cpc&utm_campaign=kentico-test

Submit a form on your site and check wherever your form submissions are received. The submission should include hidden fields with attribution data.

Notes

  • The script works with standard HTML forms rendered by Kentico, including forms built with Kentico’s form builder. Hidden fields are added automatically.
  • If your forms use non-standard markup or are rendered via AJAX, SourceTag’s MutationObserver will detect them when they appear in the DOM.
  • For longer cookie persistence, consider setting up SourceTag’s server-side cookie endpoint if your Kentico hosting environment supports it. Otherwise, browser cookies are limited to 7 days.