CRM Setup
Set up SourceTag with Brevo
When a visitor submits a form with SourceTag data, the attribution fields need somewhere to go in Brevo. You need to create contact attributes that match the SourceTag field names.
What you need
- SourceTag installed and form hidden fields set up
- Brevo account with admin access
Step 1: Go to contact attribute settings
In Brevo, navigate to Contacts > Settings > Contact Attributes.
[IMAGE: Screenshot of Brevo contact attribute settings navigation]
Step 2: Create contact attributes
Create a new contact attribute for each SourceTag data point:
Core fields (always create)
| Field name | Label | Type |
|---|---|---|
ST_FC_CHANNEL | First Contact Channel | Text |
ST_FC_DETAIL_1 | First Contact Source | Text |
ST_FC_DETAIL_2 | First Contact Campaign | Text |
ST_FC_DETAIL_3 | First Contact Term | Text |
ST_FC_DETAIL_4 | First Contact Content | Text |
ST_LC_CHANNEL | Last Contact Channel | Text |
ST_LC_DETAIL_1 | Last Contact Source | Text |
ST_LC_DETAIL_2 | Last Contact Campaign | Text |
ST_LC_DETAIL_3 | Last Contact Term | Text |
ST_LC_DETAIL_4 | Last Contact Content | Text |
ST_FC_LANDING_PAGE | First Contact Landing Page | Text |
ST_LC_LANDING_PAGE | Last Contact Landing Page | Text |
Optional fields
| Field name | Label | Type |
|---|---|---|
ST_FC_CLICK_ID | First Contact Click ID | Text |
ST_LC_CLICK_ID | Last Contact Click ID | Text |
ST_VISITS | Visit Count | Number |
ST_DAYS_TO_CONVERT | Days to Convert | Number |
ST_DEVICE | Device Type | Text |
[IMAGE: Screenshot of Brevo contact attribute creation]
Step 3: Map form fields to Brevo attributes
If your form builder sends data to Brevo via an integration (Zapier, native feed, webhook, etc.), make sure the SourceTag form fields are mapped to the corresponding Brevo contact attributes.
[IMAGE: Screenshot of field mapping in Brevo or integration tool]
Step 4: Test
Submit a form with UTM parameters and check the contact record in Brevo. The contact attributes should be populated with attribution data.
[IMAGE: Screenshot of Brevo contact record showing attribution data]
Tips
- Brevo attribute names are automatically converted to uppercase. The attribute names in the table above reflect this convention.
- Make sure you create attributes under the “Normal” category (not “Transactional” or “Calculated”).
- Test with a fresh contact (not one that already exists) for the cleanest test.